Conducting assessments to assess capabilities and costs of providing core public health services and gaps to achieve full implementation:

• Guidance on what tools to use, what parameters/guidelines should be including, and how to demonstrate return on investment of conduct this work.
• Assess post COVID emergency response needs versus pre-COVID.
• Seeking strategies on how best to use data from these assessments to advocate for sustainable investments in public health infrastructure and systems.

Workforce development and workforce models:

• Understand how to best leverage partnerships to provide public health across a community (e.g., academic health department partnerships).
• Innovating in structures for workforce across a state to create efficiencies and enhance effectiveness.
• Seeking strategies in thinking about recruitment and hiring, and developing a pipeline, that reflects the communities served and a broad range of lived and learned experiences and expertise.
• Retraining and reskilling in ways to support public health transformation.
• Supporting current and future practitioners and leaders through mental health resources and trauma-informed practices.
• Redesigning historical policies and practices that no longer serve public health.

Communications:

• Telling the public health story and effective communication around investments in public health. Effective strategies in selling the value of public health to legislators.
• Translating information between internal and external audiences to create compelling messages.
• Innovative ways to combat mis/disinformation.
• Investing in staffing, capabilities, and capacities for communications.
• Understanding how communications and messaging should occur across various people, sectors, and communities.